Fast Fashion Vs Slow Fashion
Over the past years, fashion has been constantly evolving, so do categories in it. Nowadays fashion is divided into two important categories: Fast and Slow Fashion.
What is Fast Fashion?
Fast Fashion is the term used to describe garments that move directly from the runway to stores. Due to the affordable prices that Fast fashion offers, there is a high demand by consumers in this industry. This trend has become a threat to traditional fashion houses that continue to introduce collections on seasonal basis. The reason behind this threat is because Fast Fashion brands offer similar garments to an affordable price and commonly a good quality. One of the most famous leaders in this industry is Inditex. This company own’s eight Fast Fashion brands including: Zara, Bershka, Stradivarius, Massimo Dutti, Pull & Bear, Oysho, Zara Home, and Uterqüe. Another famous Fast Fashion brand is H&M. Fast Fashion can have its advantages, which the main one is style for a good price, but it also has its disadvantages.
Fast Fashion Disadvantages
This trend is constantly criticize under the name “Disposable Fashion”. The reason to this is because the clothing that these brands offer, are garments that eventually will be off fashion. People criticize Fast Fashion due to the pollution caused, poor workmanship, and poor working conditions in developing countries. As years have passed , poor workmanship has turned into a bigger problem for these brands. The people who manufacture these clothes work for an excessive amount of time and at very low wages, plus they live in very poor conditions. Aside from all these problems, traditional fashion houses have been alleging that their designs have have been illegally massively produced by retailers. Although fashion has a negative side, there is also a positive side to everything and in this case it is “Slow Fashion”.
What is Slow Fashion?
Slow Fashion is described as the awareness of fashion. This trend considers each process and resource that is required to create clothing that is focused on sustainability. This trend is focused on buying high quality garments that will last longer; they also provide fair treatment to their workers, animals, and the planet. Slow fashion has now become a movement due to all of the positive things this trend offers. In contrast of Fast Fashion, Slow Fashion offers few, specific styles per collection which are released twice or three times per year at the maximum. Some brands that are famous for offering Slow Fashion trends are: Knowtow, Eileen Fisher, Arielle, and TwoThirds.
I know that both trends offer beautiful garments, In fact, I love shopping at Zara, the majority of my garments hanging in my closet are from Zara, but I’m aware of the problems this garments cause to the planet and humans. Next time I go shopping, I will wisely consider to do Slow Fashion Shopping instead of Fast Fashion. I encourage you to do the same. I know that Fast Fashion can be more attractive due to the more affordable prices and good quality garments but this trend is very harmful to the planet and the people who manufacture these clothes live in poor conditions, so the next time you go shopping ask yourself:Fast Fashion or Slow Fashion?
With love, Ale C